Having worked with live shopping since 2021, and having several years of experience in retail, I’ve found the five steps that’ll help you boost your brand’s live shopping. In this article, I’ll share my best advice on how to take your live broadcasting to the next level. Because I’m pretty sure you need it. Whenever I meet clients after their first or second live shopping event, they often ask this specific question:
– Do you know how we can get more people to watch our live shopping?
And as a matter of fact, I do!
Why make it harder than it should be, right? While there are many things you can do to improve the results of your live shopping – whether it be customer experience, increased sales or building community – these are the most manageable steps you can take to get the best effect. Keep reading to get the best advice on how to take your live shopping to the next level.
This is, without a doubt, one of the most fool-proof ways to get more viewers. When you put the live shopping event on your website, visitors can add it to their calendar and get a notification that'll alert them 10 minutes before the event starts. This fantastic function helps viewers remember your future event.
By creating a form on your live shopping's landing page and your home page, customers can quickly fill in their emails, making it possible for you to remind them right before the event starts. But that's not all. In addition, you can create a new email list for people interested in your live shopping. This helps you connect them to live shopping events, provide more value and share relevant content with those who subscribe.
Just because you're using a separate platform for live shopping, doesn't mean Instagram shouldn't be a part of your marketing efforts. Do a little "teaser story" well in advance, such as a poll asking "Our live shopping event is about to start – will you join us?". Sow the seeds to keep your target audience updated and curious about what's to come.
Additionally, you should post an Instagram story with the countdown function, so that people can sign up in advance for an automatic notification when you're about to go live. Tell your audience to press the countdown, then "Remind me". But most importantly, tell them why they should participate in your event.
This advice concerns the day of the broadcast, right before your event is about to start. At Streamify, we've seen great success for clients who go live on Instagram a couple of minutes before the actual broadcast on their websites to give followers an automatic notification. This gives you their full attention and is an excellent way to inform them why they should head to your website to join the event.
Sending out newsletters about the live shopping event can seem like a no-brainer. But don't forget to include a link to register and communicate clearly what the potential viewer can expect from your broadcast. Do you have a giveaway, competition, discount, special guest or surprise planned? Let the people know!
These are my top tips for generating more interest to attend your live shopping, while also gathering data. There are many more things you can do to take your event to the next level. However, it's easier to do the simple things well and then add on more marketing efforts as you go. If you want to discuss this further, don't hesitate to shoot me a message on LinkedIn or book a meeting with me.