The Live Shopping Blog

Whether you’ve already hosted your first live shopping events or just started thinking about whether live shopping is right for your business, you must undoubtedly have some questions. That’s why we’ve spoken to Matilda Agné, community manager at Swedish retail chain Naturkompaniet.

She has several years of experience in broadcasting live shopping, and in this article, you’ll learn more about what mistakes to avoid – and receive advice on how to plan for your future investment.

Having worked with live shopping since 2021, and having several years of experience in retail, I’ve found the five steps that’ll help you boost your brand’s live shopping. In this article, I’ll share my best advice on how to take your live broadcasting to the next level. Because I’m pretty sure you need it. Whenever I meet clients after their first or second live shopping event, they often ask this specific question:

– Do you know how we can get more people to watch our live shopping?

And as a matter of fact, I do!