New KPI! TSB = Time Spent With Brand 📱
What does the KPI TSB mean, and why should I care?
Time spent on site is a KPI that you probably are familiar with. It's when you measure the time a website visitor spends on your website. According to google analytics, a good time spent on site number is between 2 and 4 minutes. When we are talking about Live Shopping, this number would be horrific.