The Value Of On-Demand Conversion

Live Shopping Provides Value both Live & On-Demand

Here you have one of the most extensive possibilities to get the most out of your Live Shopping. Studies have shown that approximately 60-70% of all conversions happen after completing the Live Shopping event. Aka, On demand. 

It would be best to keep promoting and not hide your previous Live Shopping events on your site.

We sometimes see that Brands & retailers remove the stream directly after the Live Shopping event and don't use the content. This could be a better example, and you leave a lot on the table.

Instead, build your library directly onto your website and use the created content to drive relevant traffic to your site long-term. We see a significant difference between those who do it by the book and those who don't. 

Of course, a lot of work & time goes into making it great, precisely like everything else. 

When you consistently create live shopping events and build your library, the other Live Shopping events can come to life again. And when you're a real pro, you can start referring live viewers to older streams where you talk about a specific topic that this person wants to explore.

Via Live Shopping, you can reuse all the content in social media, newsletters, and other existing channels. Let's say you have a Live Shopping event that is 45 minutes long. How many stories, TikToks, reels, etc, can you create from that?

Quite a lot, I would say, and our customers who are doing this make their live shopping events relevant much longer.

So please don't remove your events directly. Harness the power and put in the required efforts, and you will start noticing better results quickly. 

In conclusion.

1. Keep promoting
2. Build your library
3. Reuse your content
4. Let your content convert 24/7

Because I imagine that you would like your customers to spend time on your site, right?