Leverage Your Live Shopping Content in Existing Channels

You create a lot of video content when you implement live shopping and stream consistently. And I mean a LOT. Wouldn't it be a waste to not re-use and leverage said content? Just think about it. How many TikToks, Shorts, Reels, Stories, newsletters and product page additions could you create from a 45-minute long live shopping event?

An endless opportunity

The possibilities to leverage the content created from live shopping in your existing channels are enormous. However, not everyone seems to acknowledge this. I'm often met with the perception that live shopping competes with existing media – but this is not true. Both live shopping and social media, for example, are important parts of your strategy and should cooperate instead of compete.

At Streamify, we see that customers that leverage their existing channels from the start get results faster and implement live shopping on a broader scale in their marketing and content plans.

Make live shopping a shoppable content base

Think of live shopping, which naturally should be hosted on your website, as a video content base. You can easily create the content, cut it up and edit it, and share it on social media and other existing channels to drive relevant traffic to your website.

By structuring it this way, your customers and potential customers are offered the best experience of your video content on your website. It makes all the video content shoppable and provides customers with the best and most seamless shopping experience.

Don't waste the money spent

You avoid wasting money and leaving content unused by leveraging your existing channels with your live shopping content. In a nutshell, it's already created – so why not use it? The content you produce live is probably the most unique, personal and authentic content you and your company have produced. Don't forget that Gen Z craves exactly this type of content.

It's never been more important to be transparent and authentic than today if you want to stand out from the crowd. By hosting live shopping events consistently, and then reusing the content, you help solve that problem and, simultaneously, can achieve significant value from your live shopping strategy alone. 

They complement each other, and getting one without the other is hard. So if you are not leveraging your live shopping content in existing channels today, that's something to consider.

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Haven't started your live shopping journey yet? Find out more about the value of on-demand conversion.

Want to know more about how you can leverage your live shopping content? Have a chat with me or one of my colleagues!