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You create a lot of video content when you implement live shopping and stream consistently. And I mean a LOT. Wouldn't it be a waste to not re-use and leverage said content? Just think about it. How many TikToks, Shorts, Reels, Stories, newsletters and product page additions could you create from a 45-minute long live shopping event?
What's the difference between Live Shopping from Streamify and going live on Instagram?
Our sales team receives this question daily, and I get why. The salespeople can recite the differences in their sleep, but noticing them at first look can be challenging, especially if you are exploring Live Shopping for the first time.
That's why I, in this article, will go into great depth and try to clarify for you.
Did you know that about 96% of all online purchases occur on e-commerce sites and marketplaces?
Not on social media.
But wait, let's back up a bit.
