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Success Story: CC Shoes
CC Shoes humanize its Brand and create human interaction online.
I met with CC Shoes CEO Wiktor Sjövall and their Head of e-commerce, Naima Osman, at a restaurant in Stockholm. Prepared with a list of questions, I was super excited to hear about their Live Shopping. During the interview, they mentioned that they had conducted about 15 Live Shopping events using their in-house experts.
The first question I asked was regarding CC Shoes and how they would describe their brand. They both had a smile on their face when they replied:
