The Live Shopping Blog

We asked Kjell & Company's Head of Live Commerce, Nicholas, to be a guest blogger and write anything he wanted about the format of Live Shopping. Below you will find his article, and we thank you, Nicholas, for participating. 

There are many excellent press releases and success stories on live broadcasts that generated considerable sales in a short time. While this is the reality for some broadcasts, it is certainly not the norm.

But is that reason enough to be discouraged? Obviously not.

How to succeed with Live Shopping 2023 🌟

The Ultimate Live Shopping Playbook for marketers is finally here, and we hope you are as excited as we are. We have collected best practices regarding everything Live Shopping and hope this will provide you with value and take your Live Shopping to new heights. 

Whether you’ve already hosted your first live shopping events or just started thinking about whether live shopping is right for your business, you must undoubtedly have some questions. That’s why we’ve spoken to Matilda Agné, community manager at Swedish retail chain Naturkompaniet.

She has several years of experience in broadcasting live shopping, and in this article, you’ll learn more about what mistakes to avoid – and receive advice on how to plan for your future investment.

Are you thinking about implementing Livestream shopping in your business? That’s awesome, and we hope this blog post written by our Head of sales, Rickard Lönn, will help you navigate the landscape.

Our customer’s feedback and perception are what matters. Adopting their point of view and not thinking based on feelings is essential. This article is based on customer feedback and focuses on the process before implementing Live Shopping. Hopefully, you will find it helpful.

This topic is super interesting. Who should stand before the camera in your Live Shopping events & represent your Brand? 

In-house experts, influencers, or maybe both?

Let's explore this subject further because the answer may need to be flexible before you start your Live Shopping journey. 

Having worked with live shopping since 2021, and having several years of experience in retail, I’ve found the five steps that’ll help you boost your brand’s live shopping. In this article, I’ll share my best advice on how to take your live broadcasting to the next level. Because I’m pretty sure you need it. Whenever I meet clients after their first or second live shopping event, they often ask this specific question:

– Do you know how we can get more people to watch our live shopping?

And as a matter of fact, I do!

We get this question often in early discussions with potential clients. The perception from retailers & Brands is that the process is lengthy and complicated. I want to squash this perception once and for all.

Let's start with painting a spectrum of time.