The Live Shopping Blog

We asked Kjell & Company's Head of Live Commerce, Nicholas, to be a guest blogger and write anything he wanted about the format of Live Shopping. Below you will find his article, and we thank you, Nicholas, for participating. 

There are many excellent press releases and success stories on live broadcasts that generated considerable sales in a short time. While this is the reality for some broadcasts, it is certainly not the norm.

But is that reason enough to be discouraged? Obviously not.

Whether you’ve already hosted your first live shopping events or just started thinking about whether live shopping is right for your business, you must undoubtedly have some questions. That’s why we’ve spoken to Matilda Agné, community manager at Swedish retail chain Naturkompaniet.

She has several years of experience in broadcasting live shopping, and in this article, you’ll learn more about what mistakes to avoid – and receive advice on how to plan for your future investment.

This topic is super interesting. Who should stand before the camera in your Live Shopping events & represent your Brand? 

In-house experts, influencers, or maybe both?

Let's explore this subject further because the answer may need to be flexible before you start your Live Shopping journey. 

Live Shopping Provides Value both Live & On-Demand

Here you have one of the most extensive possibilities to get the most out of your Live Shopping. Studies have shown that approximately 60-70% of all conversions happen after completing the Live Shopping event. Aka, On demand.