The Live Shopping Blog

We asked Kjell & Company's Head of Live Commerce, Nicholas, to be a guest blogger and write anything he wanted about the format of Live Shopping. Below you will find his article, and we thank you, Nicholas, for participating. 

There are many excellent press releases and success stories on live broadcasts that generated considerable sales in a short time. While this is the reality for some broadcasts, it is certainly not the norm.

But is that reason enough to be discouraged? Obviously not.