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Rickard Lönn is a Live Shopping Expert that has helped 20+ Brands & Retailers implement and successfully execute their Live Shopping Strategy
The Ultimate Live Shopping Playbook for marketers is finally here, and we hope you are as excited as we are. We have collected best practices regarding everything Live Shopping and hope this will provide you with value and take your Live Shopping to new heights.
Are you thinking about implementing Livestream shopping in your business? That’s awesome, and we hope this blog post written by our Head of sales, Rickard Lönn, will help you navigate the landscape.
Our customer’s feedback and perception are what matters. Adopting their point of view and not thinking based on feelings is essential. This article is based on customer feedback and focuses on the process before implementing Live Shopping. Hopefully, you will find it helpful.
This topic is super interesting. Who should stand before the camera in your Live Shopping events & represent your Brand?
In-house experts, influencers, or maybe both?
Let's explore this subject further because the answer may need to be flexible before you start your Live Shopping journey.
CC Shoes humanize its Brand and create human interaction online.
I met with CC Shoes CEO Wiktor Sjövall and their Head of e-commerce, Naima Osman, at a restaurant in Stockholm. Prepared with a list of questions, I was super excited to hear about their Live Shopping. During the interview, they mentioned that they had conducted about 15 Live Shopping events using their in-house experts.
The first question I asked was regarding CC Shoes and how they would describe their brand. They both had a smile on their face when they replied:
You create a lot of video content when you implement live shopping and stream consistently. And I mean a LOT. Wouldn't it be a waste to not re-use and leverage said content? Just think about it. How many TikToks, Shorts, Reels, Stories, newsletters and product page additions could you create from a 45-minute long live shopping event?
We get this question often in early discussions with potential clients. The perception from retailers & Brands is that the process is lengthy and complicated. I want to squash this perception once and for all.
Let's start with painting a spectrum of time.
What's the difference between Live Shopping from Streamify and going live on Instagram?
Our sales team receives this question daily, and I get why. The salespeople can recite the differences in their sleep, but noticing them at first look can be challenging, especially if you are exploring Live Shopping for the first time.
That's why I, in this article, will go into great depth and try to clarify for you.
Streamify Professional is what you need to create fully branded customer experiences on your website and our customer's favorite license.
Let's dive into it.
Streamify Lite is our starter license and has everything you need to get started with live shopping on your website. You can pay yearly or monthly, depending on your need and timeline.
Remember that our customers with a long-term strategy produce the best results.
Did you know that about 96% of all online purchases occur on e-commerce sites and marketplaces?
Not on social media.
But wait, let's back up a bit.
